Unlocking Your Brain’s Potential with Sketchnoting
Let’s be honest. How many times have you sat through a lecture or meeting, furiously scribbling down every word, only to look at your notes later and feel… nothing? It’s a wall of text. A lifeless transcript that doesn’t trigger a single memory of the actual conversation. You remember writing, but you don’t remember the *ideas*. This is a huge problem. We spend so much time trying to capture information, but our methods are fundamentally broken. That’s where sketchnoting visual notes comes in. It’s not about becoming an artist overnight; it’s about changing your relationship with information and, in the process, giving your memory a supercharge.
Forget everything you think you know about note-taking. This isn’t about passive transcription. It’s an active, engaging process that uses a simple combination of text, shapes, and doodles to capture concepts, not just words. It turns learning from a chore into a creative puzzle. You start listening for the big picture, for the connections between ideas. And the crazy part? It works. It works because it forces your brain to process information on a much deeper level than just writing it down verbatim. You’re translating spoken or written word into a visual language, and that act of translation is pure memory gold.
So, What Is Sketchnoting, Really?
At its heart, sketchnoting is a form of visual note-taking. The term was coined by Mike Rohde, who literally wrote the book on it. He calls them “notes, not art.” That’s the most important thing to remember. This isn’t about creating a masterpiece for a gallery. It’s about creating a map of ideas for your brain. Your sketchnotes are for you.
Think of it as a personal dashboard for information. Instead of linear, text-only notes, a sketchnote is a non-linear, visual landscape of a topic. It might include:
- Handwritten text of varying sizes
- Simple drawings and icons (stick figures are your best friend!)
- Arrows and lines to show relationships
- Boxes, speech bubbles, and banners to group ideas
- A dash of color to add emphasis
The final product looks more like a one-page infographic than a traditional page of notes. It’s messy, it’s personal, and it’s incredibly effective because you’re not just a scribe; you’re a filter. You’re making active decisions about what’s important, how ideas connect, and how to best represent them visually. It’s a full-brain workout.

The Brain Science: Why Doodles Defeat Text
This isn’t just a fun, creative gimmick. There’s real science behind why sketchnoting is so powerful for memory and understanding. It taps into several key cognitive principles that traditional note-taking completely ignores.
Dual-Coding Theory
This is the big one. Psychologist Allan Paivio’s Dual-Coding Theory suggests that our brains process and store information in two primary ways: verbally (language) and visually (images). When you take standard notes, you’re only engaging the verbal channel. It’s a one-lane highway. When you sketchnote, you’re using both channels simultaneously. You hear or read a word (verbal), and then you draw a simple icon for it (visual). This creates two distinct memory traces for the same piece of information, effectively doubling the chances you’ll be able to retrieve it later. It’s like creating a backup file for your memories.
The Picture Superiority Effect
It’s simple: we remember pictures better than words. Way better. Studies have shown that if you hear a piece of information, you’ll remember about 10% of it three days later. But if you add a picture? That number jumps to a staggering 65%. By translating abstract concepts into concrete images, even very simple ones, you’re leveraging one of your brain’s most powerful and ancient memory systems. Our brains evolved to navigate the physical world, to remember where the food was and what the predators looked like. Words are a relatively new invention; images are the brain’s native language.
“The act of drawing something, even badly, forces you to process information on a much deeper, more memorable level. It’s the process, not the product, that builds the memory.”
Active Processing vs. Passive Reception
Typing on a laptop is fast. Too fast. It often leads to mindless transcription, where words go in your ears and out your fingertips without ever really passing through your conscious brain. You’re a stenographer, not a learner. Sketchnoting, by its very nature, is slower. You can’t draw as fast as someone can speak. This perceived disadvantage is actually its greatest strength. It forces you to listen actively, to synthesize information, and to capture only the most important ideas. You can’t get everything, so you have to choose. That process of choosing, filtering, and translating is where the real learning and memory encoding happens.
Your Sketchnoting Starter Pack: Keep It Simple
You might see elaborate sketchnotes online with beautiful illustrations and a dozen different pen colors. Ignore them. That’s not where you start. The beauty of sketchnoting is its accessibility. You already have everything you need.
- A Decent Pen: You don’t need anything fancy. A simple black gel pen like a Pilot G2 or a fine-liner is perfect. The key is a pen that flows smoothly and doesn’t smudge easily.
- Paper: Any blank notebook will do. A simple Moleskine, a dot-grid journal, or even a stack of printer paper is totally fine. Blank is better than lined, as it gives you the freedom to break out of the linear format.
- Your Brain: That’s it. That’s the entire toolkit. Don’t let the pursuit of perfect supplies become a form of procrastination. Start now, with what you have.
Once you get comfortable, you can add a gray highlighter to create shadows and depth, or a couple of colored pens for emphasis. But for now, just a black pen on paper is the best way to begin.
The Building Blocks: Core Elements of Sketchnoting
Every sketchnote, from the simplest to the most complex, is made from the same basic ingredients. Master these, and you can capture anything.
Text and Typography
Your handwriting is a key visual element. Don’t worry about it being perfect. Play with it! Write key words in all caps. Make important phrases bigger. Use a simple cursive for quotes. This variation creates a visual hierarchy that tells your brain what’s most important at a glance.
Containers
These are simple shapes you use to group related ideas. Think of them as visual paragraphs. A simple box, a cloud shape, a speech bubble, or a banner can contain a key concept, making your notes much easier to scan and review later.
Connectors
How do ideas relate? Connectors show you. Arrows are the most common, showing cause and effect or flow. Simple lines can link a word to a drawing. Dashed lines can represent a weaker connection. These are the visual grammar of your notes.
Icons and Doodles
This is the part that scares people, but it’s the easiest. We’re not talking about detailed illustrations. We’re talking about ultra-simple drawings. A lightbulb for an idea. A clock for a time or deadline. A heart for something you like. A stick figure for a person. You can build a visual vocabulary of 10-20 simple icons that you can use over and over again. Can you draw a square, circle, triangle, line, and dot? If yes, you can draw almost anything you need for sketchnoting.
Where to Use Sketchnoting Visual Notes for Maximum Impact
Once you get the hang of it, you’ll find yourself using sketchnoting visual notes everywhere. It’s a versatile tool that can be adapted to almost any situation where you need to capture and retain information.
Academic Lectures and Studying
This is a game-changer for students. Instead of passively transcribing a professor’s lecture, you’re actively engaging with the material. Sketchnoting a chapter from a textbook is one of the best ways to prepare for an exam, creating a one-page summary that’s far more memorable than pages of highlighted text.
Work Meetings and Conferences
Tired of boring meetings? Start sketchnoting them. It keeps you focused and engaged, and you walk away with a clear, one-page summary of the key decisions and action items. People will be amazed at your recall. At conferences, it’s a fantastic way to synthesize a day’s worth of talks into a few memorable pages.
Books, Podcasts, and Documentaries
Don’t just consume content—engage with it. Sketchnoting a book chapter by chapter or a podcast episode helps you internalize the key takeaways. It solidifies the learning and gives you a visual record you can refer back to years later.
Planning and Brainstorming
Sketchnoting is perfect for personal planning. Map out your goals for the year, plan a project, or brainstorm ideas for a new venture. The visual, non-linear format helps you see connections and possibilities that a simple to-do list would miss.

Conquering the Big Fear: “But I Can’t Draw!”
Let’s address the elephant in the room. Nearly everyone’s first reaction to sketchnoting is, “That’s cool, but I can’t draw.” This is the single biggest misconception, and it holds so many people back.
Let me say it again: sketchnoting is about ideas, not art. Your goal is not to create a pretty picture. Your goal is to create a useful map of information for your brain. A lopsided circle with a ‘P’ inside is a perfectly good icon for a person. A squiggly line with two circles is a car. That’s all you need. Nobody else even needs to understand your doodles. They are cognitive shortcuts for you and you alone.
The best way to get over this fear is to embrace it. Start by building a simple visual vocabulary. Go to Google Images and search for things like “idea icon” or “schedule icon.” Notice how simple they are. Practice drawing them. A square. A circle. A triangle. Combine them. A triangle on top of a square is a house. You’re drawing! The more you do it, the less you’ll care about how it looks and the more you’ll appreciate how it makes you think and remember.
Conclusion
Traditional note-taking is a broken system for most of us. It’s a passive activity that results in pages of notes we never look at again and information we quickly forget. Sketchnoting flips the script. It transforms note-taking into an active, creative, and profoundly effective learning process. By engaging both the verbal and visual parts of your brain, you’re not just recording information—you’re building strong, lasting memories. So grab a pen and a piece of paper. The next time you need to learn something, don’t just write it down. Draw it. Connect it. Make it your own. You’ll be amazed at what you remember.
FAQ
Do I need expensive pens or special notebooks to start?
Absolutely not! This is a common trap. All you truly need is a single pen that you enjoy writing with and some blank paper. A simple black gel pen and a basic notebook are more than enough. The focus should be on the process and ideas, not on the tools. You can always add more colors or fancier supplies later as you get more comfortable.
How do I practice without the pressure of a live lecture or meeting?
This is a great question. The best way to practice in a low-stakes environment is with a TED Talk. They are short (usually 10-18 minutes), focused on a single big idea, and you can pause and rewind as many times as you need. Try to capture the entire talk on a single page. It’s the perfect training ground for building your speed and visual confidence.
Is it better to sketchnote on paper or on a digital tablet?
Both have their pros and cons. Starting with pen and paper is often best because it’s simple and has fewer distractions. The tactile feeling of pen on paper can also help with memory. Digital sketchnoting (using a tablet and stylus) offers advantages like an undo button, infinite colors, and easy sharing. Many experienced sketchnoters use both. For a beginner, we strongly recommend starting with the simplicity of paper to master the fundamentals first.





