HomeBooksMastering Salesforce Experience Cloud: Strategies for creating powerful customer interactions

Mastering Salesforce Experience Cloud: Strategies for creating powerful customer interactions

English | ISBN: 9781835466346 | 444 pages | True EPUB | 15.14 MB

Your guide to unlocking business potential and technical mastery with essential to advanced strategies for launching and maintaining top-tier Experience Cloud sites effortlessly

Key Features
Empower your team and your organization to lead and maintain an Experience Cloud transformation
Master out-of-the-box Experience Cloud features, custom development options, and development best practices
Curate a consumer-friendly Experience Cloud site that maximizes value for your company, while keeping maintenance costs low

Book Description
Empowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization’s data is even more complex.

Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization’s desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques.

By the end of this book, you’ll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders.

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