English | 2025 | ISBN: 9781003484295 | 306 pages | PDF | 15.37 MB
Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. The content reflects both current and future trends, making it relevant for global markets and today’s digitally-driven economy.
