English | ISBN: 9781835087299 | 530 pages | True PDF | 11.64 MB
Launch new ventures and grow existing businesses by discovering innovative solutions and business models that resonate with your customer’s needs
Key Features
• Learn how to dissect business models and create new ones that unlock maximum value
• Discover how to use Design Thinking to deliver solutions that resonate with the market
• Integrate Design Thinking with business model innovation for scalable, innovative business designs
Book Description
Globally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don’t solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale. In this book, you’ll learn what business models are.
Who is this book for?
This book is for individuals in leadership roles like CSOs, CIOs, CTOs, CEOs, and those responsible for launching and growing new business ventures. It builds on your existing business knowledge, showing you how to design businesses that grow inherently by connecting with markets through innovative, human-centered solutions and business models. A foundational understanding of business operations is assumed.
What you will learn
• Understand the fundamentals of business model innovation and its role in driving organizational success
• Explore how to craft human-centered business models and their significance
• Master Design Thinking for resonant value propositions and business models
• Discover innovative solutions that address genuine customer aspirations
• Find out how quantitative and artificial intelligence approaches enhance human-centered validation
• Overcome past marketplace failures with innovative ideas
• Build a human-centered business model that withstands market forces
